
Marketing for General Dentists
Predictable new patient flow. Built for general practice.
General dentistry runs on volume, retention, and referrals — not vanity metrics. We build the system that keeps the diary 90%+ full month after month, without paying agency tax on top of ad spend.
No upfront fee · Pay only when results show · Cancel anytime
The Diagnostic
Why most general practices stall at the same number every month
- 01
Booked solid one month, dead the next — no system to smooth the swings
- 02
Front desk loses 30–40% of after-hours calls to voicemail while reviews trickle in slowly
- 03
Reporting stops at 'leads' — no idea what actually became a patient
The Build
What we build for general practice
High-intent Search + Map Pack
Google Ads built around procedures patients are ready to book today, paired with a rebuilt Google Business Profile aiming for the top three positions in your city — where 70% of new patient searches end.
OneClickAi after-hours capture + reviews
Every call answered and booked within 60 seconds, 24/7. Triggered review request flow after every visit — most general practices add 80–120 verified reviews in the first six months.
Lead-to-patient reporting
Every dollar tracked from click to booked appointment to seated treatment — not just clicks.
Proof Signal
$46.88
Cost per booking · down from $220 (Solo GP)
Richmond Dental Care · TX
Reference Case
Richmond Dental Care
Richmond, TX · Dec 2025 → Feb 2026 · 90 days
Going into Q4 2025, Richmond Dental Care had website traffic of 1,323 active users over 90 days, just 6 phone calls coming through Google Ads, and a $220 cost per conversion. The Google Business Profile was underused, the ad account was burning budget on broad 'dentist' terms, and there was no reporting connecting clicks to booked patients.
Read the full studyCommon Questions
Honest answers before you book.
We're already running ads. Why would this work better?
Most general practice ad accounts have 30–60% wasted spend on broad match and price-shopper keywords. The first audit usually pulls that back inside 30 days — without spending more.
How long until we see new patients?
Google Search and OneClickAi typically produce booked patients inside week one. Local SEO and map pack movement takes 60–90 days. We measure both.
Do you handle insurance vs fee-for-service messaging?
Yes. Campaign messaging is tuned to your patient mix. If you're moving toward fee-for-service, we run a parallel repositioning track — not just a campaign.

Book the audit
Twenty minutes.
Three things costing you patients.
Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found — and what it is costing you.
No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.
- No contracts — month to month always
- Dental practices only — no generalists
- Speak to the founders directly
- Results visible within 30 days