Marketing for Oral Surgeons

Build a direct-to-patient layer on top of your referral base.

OMS practices have lived on GP and ortho referrals for decades — but wisdom teeth searches, dental implant searches, and TMJ searches are direct-to-patient now. We build the consumer-facing layer most surgical practices still don't have, without disrupting the referral base that pays the bills today.

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No upfront fee · Pay only when results show · Cancel anytime

The Diagnostic

Why most OMS practices have no direct-to-patient pipeline

01
Wisdom teeth removal is now searched by patients (and parents) directly — not always referred
02
Implant placement competes with periodontists and GPs running their own ads
03
TMJ patients spend months researching — and rarely find OMS as an option

The Build

What we build for oral & maxillofacial surgery

01 · Module

Wisdom teeth + implant direct-to-patient campaigns

Parents Google 'wisdom teeth removal' in summer before college — targeted seasonal campaigns capture the family decision-maker. Educational content for implant researchers surfaces OMS as the surgical specialist.

02 · Module

TMJ + facial pain funnel

Long-cycle education funnel for chronic TMJ patients who've already tried 2–3 other providers. Conversion happens after 4–6 weeks of nurture.

03 · Module

Referrer nurture + multi-provider load balancing

Quarterly nurture system for referring GPs and orthos — tracks which referrers are slowing down before the pipeline shows it. Reporting and intake routing distributes leads across multiple surgeons based on calendar capacity.

Proof Signal

$59

Cost per conversion · specialist surgical funnel

Periodontal & Implant Surgeons of Houston · TX

Reference Case

Periodontal & Implant Surgeons of Houston

Houston, TX · Oct 2025 → Mar 2026 · 5 months

Periodontal & Implant Surgeons of Houston (dentalimplantsathouston.com) is a high-end specialist implant and periodontal practice. When the campaign started in October 2025, domain authority was 8, the site ranked for only 85 keywords, and organic traffic sat at 362 visits/month. Google Ads were running but cost per conversion was $110 and the conversion rate was stuck at 2.9%. There was no analytics setup, no AI search visibility, and no consistent organic content engine for high-intent implant queries.

Read the full study

Common Questions

Honest answers before you book.

Won't running our own implant ads upset referring periodontists or prosthodontists?

We segment carefully. Direct campaigns target patients who weren't going to be referred anyway (self-researchers, second opinions). Referring relationships are tracked separately and protected.

We mostly run on referrals — is direct-to-patient worth the spend?

Even at 10–20% of total volume, direct-to-patient gives you a hedge against referral pipeline shocks (a referrer retires, a competitor opens, a DSO consolidates referrers). It's insurance with a positive ROI.

How do you handle hospital affiliations and trauma calls?

Out of scope for marketing — that's hospital relationship work. We focus on the elective and semi-elective pipeline.

Book the audit

Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found — and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts — month to month always
Dental practices only — no generalists
Speak to the founders directly
Results visible within 30 days

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