Marketing for Orthodontists

More starts. Not more consults that go nowhere.

Ortho marketing is judged on case starts and contract value — not how many free consultations you fit into a Saturday. We rebuild the funnel around qualified, financing-ready patients who walk in ready to start.

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No upfront fee · Pay only when results show · Cancel anytime

The Diagnostic

Why ortho consult-to-start rates are quietly bleeding revenue

01
60–70% of free consultations never convert to a contract
02
Aligner companies (SmileDirect, Byte) have shifted patient price expectations
03
Adult ortho leads need a different funnel than teen/Phase 1 — most agencies run one campaign for both

The Build

What we build for orthodontic practices

01 · Module

Adult ortho funnel (separate from teen)

Adults make decisions differently. Separate campaigns, creative, landing pages, and finance messaging for the 30+ aligner-curious segment.

02 · Module

Pre-consult financing + aligner positioning

Patients see monthly payment options before booking — eliminates 'I had no idea it cost that much' drop-off. Stops competing with SmileDirect on price; repositions around outcomes, supervised care, and refinements no DTC brand can match.

03 · Module

GP referral nurture + case start tracking

Automated touchpoint cadence keeps your name top of mind with referring general practices. Reporting follows the lead from click to consultation to signed contract — with monthly forecast vs actual.

Proof Signal

+136%

Organic traffic growth · CPA $110 → $59

Periodontal & Implant Surgeons of Houston · TX

Reference Case

Periodontal & Implant Surgeons of Houston

Houston, TX · Oct 2025 → Mar 2026 · 5 months

Periodontal & Implant Surgeons of Houston (dentalimplantsathouston.com) is a high-end specialist implant and periodontal practice. When the campaign started in October 2025, domain authority was 8, the site ranked for only 85 keywords, and organic traffic sat at 362 visits/month. Google Ads were running but cost per conversion was $110 and the conversion rate was stuck at 2.9%. There was no analytics setup, no AI search visibility, and no consistent organic content engine for high-intent implant queries.

Read the full study

Common Questions

Honest answers before you book.

Can you actually compete with SmileDirect/Byte/Candid?

We don't compete on price — we reposition. Supervised aligner care with a real orthodontist is a different product. We build the campaigns and creative that surface that difference clearly.

What about Phase 1 / pediatric ortho?

Separate campaign track. Phase 1 marketing leans heavily on parent education and pediatric dentist referrals — both built into the system.

Do you handle Invisalign-only practices differently?

Yes. Invisalign-only practices run leaner and need tighter financing-ready funnels. We adjust the entire system around case acceptance economics.

Book the audit

Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found — and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts — month to month always
Dental practices only — no generalists
Speak to the founders directly
Results visible within 30 days

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