For practices repositioning toward fee-for-service

Profitable, but stuck on too many insurance patients.

You want to reposition toward higher-value, self-pay cases without losing the base you spent years building. That's not a campaign, it's a repositioning strategy. It needs someone who understands the operational side of dental as deeply as the marketing side.

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No upfront fee · Pay only when results show · Cancel anytime

The Diagnostic

Why most FFS transitions stall (or backfire)

01
Drop a major PPO and lose 20 to 30% of patient volume overnight, with no replacement pipeline
02
Marketing keeps targeting the same insurance-shoppers you're trying to move away from
03
Front desk still framing every call around 'do you take my insurance?' instead of value

The Build

How we structure a FFS repositioning

01 · Module

Phased PPO drop plan

Map which plans to drop, in what order, on what timeline, paired with the marketing pipeline that backfills volume before each drop. Nobody loses sleep.

02 · Module

Self-pay value campaigns + team training

New campaign track targeting patients searching by quality, experience, and outcome rather than insurance. Front desk retrained to lead with value, not 'we don't take that plan.' Most repositionings live or die here.

03 · Module

In-house membership plan + quarterly checkpoints

Replace dropped PPO patients with an in-house membership plan that retains them. We measure % revenue from PPO vs FFS, average production per patient, and case acceptance trend, not just leads.

Proof Signal

$1.2M

Added revenue in 12 months · self-pay heavy mix

Hi Dental · Houston, TX

Reference Case

Hi Dental

Houston, TX · 12 months

Hi Dental had the chairs and the clinical capacity but no marketing function and no booking team. New patient calls were getting lost in the daily flow at the front desk, no-shows were never recovered, and there was no view into where bookings actually came from. The owner needed a turnkey acquisition + booking layer that could deliver real, compounding monthly revenue, not just clicks or leads.

Read the full study

Common Questions

Honest answers before you book.

How long does a full FFS transition take?

Realistically 18 to 36 months for full transition without a revenue dip. Some practices accelerate to 12 months but accept some short-term volume loss.

What if we want to stay PPO but raise our average production?

Different play. We run an 'in-network premium' campaign that targets PPO patients seeking quality, while running a parallel FFS pipeline as a hedge.

Will an in-house membership plan actually replace the dropped PPO?

Done well, yes. Typically 60 to 80% of the dropped patient base will adopt a well-priced membership. Built into the transition plan.

Book the audit

Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found, and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts, month to month always
Dental practices only, no generalists
Speak to the founders directly
Results visible within 30 days

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