For new owners taking over an existing practice

You bought the practice. The patients were loyal to someone else.

The website, the reviews, the digital identity all still belong to the previous owner. You have 60 to 90 days before the existing base starts drifting. Two campaigns need to run in parallel: retain the people who were here, and build the identity of the person who's here now. Most agencies only know how to run one of those. We run both.

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No upfront fee · Pay only when results show · Cancel anytime

The Diagnostic

What quietly breaks in a transition

01
Existing patients see a new face and quietly start shopping for a new dentist
02
Reviews, GBP, and the website still reference the previous doctor, so patients lose trust before booking
03
Insurance contracts may need re-credentialing, blocking the very PPO patients you bought the practice for

The Build

How we run a 60 to 90 day transition

01 · Module

Patient retention campaign (parallel track 1)

Direct mail, email, and SMS to existing patients introducing the new owner. Frames the transition as continuity, not change. Most retention campaigns skip this and lose 20 to 30% of the base.

02 · Module

New-owner brand build (parallel track 2)

Website, GBP, and campaigns rebuilt around the new owner's identity. Old reviews stay (they're still positive social proof), and a new review flow attributes to the new owner. Within 90 days, half the reviews mention the new doctor.

03 · Module

Re-credentialing + 90-day dashboard

We build the insurance re-credentialing checklist most transitions miss. Reporting tracks patients retained vs lost, new patients gained, and net practice growth. One number to optimise against.

Proof Signal

$84K

Added monthly revenue · daily booking rhythm

SND Dental · Houston, TX

Reference Case

SND Dental

Houston, TX · 12 months · run-rate basis

SND Dental is a busy Houston practice that had been relying on word of mouth and walk-ins to fill chair time. The owner could see the diary swing wildly week to week, with no way to predict next month's new patient flow, and no shared acquisition layer to lean on when bookings dipped. The brief was simple: build a steady, attributable patient pipeline that produced a meaningful, repeatable lift in monthly revenue.

Read the full study

Common Questions

Honest answers before you book.

How fast do patients actually start drifting after a transition?

Most measurable drift starts at week 6 to 8 and accelerates by month 4 if nothing is done. The 60 to 90 day window is real.

We bought a multi-doctor practice. Same approach?

Adjusted. Multi-doctor transitions retain better because patients have other relationships to anchor to. Still need brand and review work.

What if we want to keep the practice name and just add ourselves?

Often the right call. We segment messaging: practice continuity for existing patients, new doctor visibility for prospects. Both work in parallel.

Book the audit

Twenty minutes.
Three things costing you patients.

Before the call we look at your Google presence, reviews, website, and any existing campaigns. On the call we share exactly what we found, and what it is costing you.

No slide deck. No sales process. Just a 20-minute conversation with the people who will actually run the campaigns.

No contracts, month to month always
Dental practices only, no generalists
Speak to the founders directly
Results visible within 30 days

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