Honest Answers. Before You Book.
Cost, timelines, ownership, contracts.
I have worked with marketing agencies before and it did not work. Why would this be different?
Because most agencies market to dentists. We were built by people who’ve spent 15 years operating inside dental practices through SmileSecure – insurance, scheduling, patient systems, front office. That’s not a tagline; it’s why our diagnostic looks at conversion, trust, and operations together instead of just running more ads. If your last agency’s plan was “post more, spend more,” ours starts with finding out where you’re actually losing patients first.
How long before we see results?
Your full practice audit is delivered within 48 hours of kickoff. Paid campaigns typically start generating calls within the first 1–2 weeks of launch. SEO and Google Business Profile improvements usually show measurable movement within 60–90 days, with the strongest compounding growth by month six. We’ll give you a specific, honest timeline for your market on the audit call – not a number picked to make the pitch sound better.
What does it actually cost?
We run four plans, month to month: Found at $1,200/mo for foundational setup, Grow at $2,000/mo (our most common starting point), Lead at $3,000/mo with brand and creative included, and DSO at $5,000+/mo for multi-location groups. No setup fees, no retainers, and no markup on your ad spend – you’ll know the real number before you commit to anything.
How much of my time does this require?
Very little by design. The initial audit takes about 30–45 minutes of your time to align on goals. After that, you’ll get one 20-minute results call a month – three numbers, one observation, one change. Everything in between is on us. We built the system this way on purpose, because a marketing plan that depends on you finding hours you don’t have was never going to work anyway.
What if it does not work for our practice?
Then you leave – with one month’s notice, no exit fees, no fine print. We run month to month specifically because we don’t need a 12-month contract to hide behind if something isn’t working. The only reason a client stays with us is that it’s producing results they can see.
Do you charge anything upfront?
No. No setup costs, no retainers, no upfront fees of any kind. We work first – you decide whether to continue based on what you actually see.
What happens in the first 30 days?
Week one: a full practice audit – marketing performance, acquisition gaps, digital presence, reputation, and operational infrastructure – delivered within 48 hours. Weeks one and two: we build the system around your specific gaps, not a generic package. Week three: your first campaign goes live, HIPAA compliance is confirmed, tracking is configured, and baseline benchmarks are set so you always know where you stand from day one.
Do you work with practices outside Texas?
Yes. We’re headquartered in Sugar Land, TX, and that gives us a genuine edge in the Texas market – but we work with dental and DSO practices across the United States. The same system that fills chairs in Houston works in any U.S. metro.
Is ad spend included in the monthly fee?
No – and that’s intentional. Ad spend always runs direct from your own Google or Meta account, never ours, with zero markup. Your monthly fee covers strategy, management, and execution. You always know exactly what’s going to the platforms versus what’s going to us.
How is iDENTIFY different from PatientPop, Smile Marketing, or other dental marketing agencies?
Most agencies in this space sell one piece of the puzzle – a website platform, a review tool, an ad management service – and leave you to stitch the rest together yourself. iDENTIFY was built as one connected system across search, paid, conversion, reputation, and operations, informed by SmileSecure’s real dental practice experience rather than a generic playbook. And unlike agencies that need a 12-month contract to justify their process, we run month to month because our results are the only thing keeping you here.
Can I speak to current clients as references?
Yes. We publish named results, not anonymous studies – Richmond Dental Care, NextCare Dental, Periodontal and Implant Surgeons of Houston, Flower City Dental of Gates, and Bay Colony are real practices with real numbers behind them. Ask during your audit call, and we’ll help arrange it where the practice is able to.
Who owns the ad accounts, website, and content if we leave?
You do – all of it. Your ad accounts run directly through your own Google and Meta business accounts, so they’re yours from day one. Your website, domain, and all content we create for you belong to you. There’s no lock-in structure holding your digital assets hostage if you ever decide to leave.
Do you sign Business Associate Agreements (BAAs)?
Yes. Where our services involve any system or workflow that could touch Protected Health Information, we execute a BAA with you before that work begins – not something you have to chase us for afterward. Full details are on our HIPAA Compliance page.
What's your team's background, agency veterans or former dentists?
Both, deliberately. iOTA Infotech brings 10+ years of digital marketing execution – paid media, SEO, creative, brand. SmileSecure brings 15 years working inside dental practices, with practicing dental doctors as advisors. We didn’t want a team that only understands marketing, or only understands dentistry. iDENTIFY exists because neither half was enough on its own.