Marketing for
orthodontics

The parent decides. Not the color of the braces.
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The diagnostic

Why do most orthodontic practices stall at the same case-start number?

01

Free consults get booked. Treatment plans don’t get signed. Parents leave the exam room and go quiet.

02

One child starts treatment. The sibling ends up at a competitor down the street, because nobody followed up.

03

Marketing speaks to the kid’s smile. The parent is the one comparing prices, financing, and three other orthodontists.

What we build for
orthodontic practices

Module 01

Parent-First Funnel & Consultation Nurture
Ad messaging, landing pages, and a multi-touch nurture sequence built around the actual decision-maker – the parent – across the weeks it takes them to compare options and commit to a treatment plan.

Module 02

Sibling & Family Retention System

Automated reminders and family-level tracking so the second and third child in a household stay with your practice instead of drifting to whichever ortho office is closer to school.

Module 03

Consult-to-Start Reporting

Tracking from first consult booked through signed treatment plan and start date. Not leads. Case starts.

Proof Signal

+136%

Organic Traffic

Richmond Dental Care

Richmond, TX · Dec 2025 → Feb 2026 · 90 days

Going into Q4 2025, Richmond Dental Care had website traffic of 1,323 active users over 90 days, just 6 phone calls coming through Google Ads, and a $220 cost per conversion. The Google Business Profile was underused, the ad account was burning budget on broad ‘dentist’ terms, and there was no reporting connecting clicks to booked patients.
Read the full study

Questions we hear often

Honest answers before you book.
A full consult calendar doesn’t guarantee signed treatment plans. If case-starts lag behind consults booked, the gap is usually in parent nurture and follow-up, not top-of-funnel demand – which is exactly what this playbook is built to fix.
Ad creative, landing page copy, and follow-up sequencing are built around what a parent is evaluating – cost, timeline, trust, provider reputation – rather than kid-focused imagery alone.

Yes. These attract different buyers (often adult and teen patients evaluating aesthetics and cost differently), and campaigns are structured to reflect that.

Orthodontic decisions commonly take weeks to a few months from first consult to signed treatment plan the nurture sequence is built around that real timeline, not a single-touch follow-up.