Marketing for
general dentists

Consistent new patients. Not dependent on one channel,
one season, or one referral.
Book my free audit

The diagnostic

Why do most general practices stall at the same number?

01

Booked solid today, empty tomorrow. Stop surviving the swings and start scaling with a system.

02

After-hours calls go to voicemail. Those patients book somewhere else before morning.

03

Reports show leads. Nobody can tell you how many became seated patients.

What we build for
general practice

Module 01

Setup & Customisation High-Intent Search and Map Pack
Patients searching for a dentist today need to find you today. Google Ads built around procedures and people ready to book, paired with a rebuilt GBP targeting the top three local positions where 70% of new patient searches end.

Module 02

After-Hours Capture and Review Growth
OneClickAi picks up every call within 60 seconds, books the appointment, and sends confirmation day or night. Automated review requests after every visit. Most general practices add 80 to 120 verified reviews in the first six months.

Module 03

Lead to Patient Reporting

Every dollar tracked from click to booked appointment to seated treatment.
Not clicks. Not impressions. Patients.

Proof Signal

$46.88

Cost per conversion · down from $220

Richmond Dental Care

Richmond Dental Care Richmond, TX · Dec 2025 → Feb 2026 · 90 days

Going into Q4 2025, Richmond Dental Care had website traffic of 1,323 active users over 90 days, just 6 phone calls coming through Google Ads, and a $220 cost per conversion. The Google Business Profile was underused, the ad account was burning budget on broad “dentist” terms, and there was no reporting connecting clicks to booked patients.
Read the full study

Questions we hear often

Honest answers before you book.

Most general practice ad accounts have 30 to 60% wasted spend on broad match and price-shopper keywords. The first audit usually pulls that back inside 30 days, without spending more.

Both. The same demand-capture and reporting system scales cleanly whether you’re a single doctor or a multi-doctor general practice.

Yes. Campaign and site messaging is built around your actual patient mix, since an insurance-heavy practice and a fee-for-service practice need different positioning to convert well.

Our strategy is shaped by SmileSecure’s 15 years running dental practices, not a marketer’s guess every module above exists because it solves a specific, common general-practice bottleneck, not a generic template.