Smile Secure × iOTA
Smile Secure spent fifteen years inside the dental industry, iOTA spent ten years building marketing systems that had to perform. iDENTIFY is what those two capabilities built together.
Not one borrowed from the other, but both, on every account. A dental marketing agency with operational fluency in how practices actually work, and a decade-long track record of making marketing produce measurable outcomes.
Founder · On Record
The team that keeps everything running.
Every name on this list works on your account.
No account management layer. No filtered updates. The people doing the work are the people you talk to.
Arun Vashisht
Founding Advisor, Dental Business Transformation
Tarun Vashisht
Co-Founder & Chief
Executive Officer
Rahul Layal
Co-Founder and Chief
Strategy Officer
Enayat Arora
Co-Founder and Chief
Growth Officer
Laura Sosa
Director Client Growth &
Retention
Sarthak Aggarwal
Client Success Manager
Sarthak
Client Success
Manager
Manager
Gunjan
Assistant
Brand Strategist
Brand Strategist
Krishan
Performance Growth
Architect
Architect
Shriya
Social Growth
Strategist
Strategist
Kushal
Organic Growth Lead
(SEO & AEO)
(SEO & AEO)
Ayush
Visual Brand
Architect
Architect
Rizwal
Story & Content
Producer
Producer
Shubhankar
Brand Voice
Architect
Architect
Kritish
Frontend Experience
Engineer
Engineer
100+ specialists. Three countries.
One practice, yours.
iDENTIFY is what happens when fifteen years of dental operations and ten years of marketing execution stop working in parallel and start running as one system. Built by operators. Run by the people doing the work.
US
United States
Strategy · Client success · Compliance
ES
Spain
Creative direction · Brand · Design
IN
India
Engineering · Paid media ops · AI
Every discipline in-house.
No handoffs to strangers.
01
UI / UX Specialists
Patient-first interfaces built to convert
02
Social Media Strategists
Content that builds authority, not just presence
03
Google Ads Specialists
Search, Performance Max, Local Service Ads
04
Meta Ads Specialists
Facebook & Instagram paid acquisition
05
YouTube and Short-Form Specialists
Video that moves patients, not just views
06
Graphic Designers
Brand systems, ad creative, treatment visuals
07
SEO Specialists
Local SEO, GBP optimisation, technical audits
08
Web Developers
Fast, HIPAA-compliant, conversion-built websites
09
AI Specialists
Automation, lead scoring, content engines
10
Telecom Integration Specialists
Call tracking, IVR, CRM-to-phone routing
11
HIPAA Compliance Specialists
Every workflow built to US healthcare standards
12
Client Success Managers
One point of contact. Direct line to the work